Fashion is about so much more than just a fresh cut of clothes – it’s about innovation, inspiration, crafting a personal statement to bring out the best in us, and conveying to others a bit more about who we are and what turns us on. Behind every Instagram-worthy red carpet look or magazine cover, there’s usually a gifted styling team, responsible for crafting perfection head-to-toe.
Having hopped the pond from Tel-Aviv to NYC in order to pursue her dream of working in fashion, Karin Elgai is a leading fashion stylist and set designer, drumming up magic in fashion editorials, runways and music videos across the globe. We caught up with Karin to hear more about running her own styling company and finding fresh inspiration everyday.
What inspires you? What keeps you motivated in what you do?
I get very inspired by people. I’m very good at what I do, and it’s nice to feel like I am good at something, so that definitely keeps me motivated. If I have a bad day, I usually try to do something that is work-related or educating myself, or something that has to do with my work, because it really kind of fuels itself, motivates me to keep going.
How do you find your clients and work to grow your business?
The way I find clients is usually by word of mouth. I used to have an agent, but I’ve been without an agent for more than two years now. What gets me going when business is really slow and it feels like no one is ever going to hire me again, is knowing that it’s always kind of a wheel: at times it’s super-busy and I barely have time to breathe, and at other times I hear that voice in my head worrying that I won’t get any more work. What keeps me out of that hole of negative thinking is knowing that it’s temporary, it’s always seasonal and that things never stay that way.
Do you have a favorite season?
Oh boy! Work-wise, I love the wintertime. I feel like in the summer people are less inclined to do certain things, so winter feels more adventurous. But I love working year-round, obviously!
When you get a new gig, how do you find fresh inspiration? Do you have a routine?
I meditate every morning – it’s something that was added to my routine recently and it seems to be making a difference.
What aspects of your work do you enjoy most?
I love working with musicians, and a lot of times, it’s really important to me that when I’m styling a musician to make them feel like themselves. I don’t want them to feel like they’re in a costume and want to bring out something that’s already there. Make them more comfortable with showing that something. I studied music, so working with musicians is really fun for me. Enhancing what people are on the inside and bringing that to view would be why I do what I do.
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