Meet “Brain-Hacker Extraordinaire” – Cat Castellanos. As a writer and world traveler Cat mentions proudly on her personal website that “It’s my life’s mission to experiment with everything from meditation to magnetic stimulation and MDMA-assisted psychotherapy to find out how to improve my stamina, focus, and mood”. At Superr we LOVE when professionals take their talent to the next level and Cat does just that with her ability to write and to help others in exploring their personal stories, ideas and imagination.
When she’s not helping entrepreneurs hack their diet, sleep, and brains, you’ll find her climbing or attempting to surf a wave.

This is her story.

Why did you decide to start your own business?
While I loved some of my previous jobs, it was always in the cards. Just wanted to build my dream instead of someone else’s. Also, I think there’s a little bit of marathon theory in there: Can I do it? Am I capable? I’m only on mile 5, so I’ll let you know.
What was the first advice you got?
There is no such thing as “busy”, You can only do one thing at a time.
What would be the first advice you’ll give someone who is starting now?
Don’t think about the business a year from now, save that for your vision board. Think about today.
How did you start? What were the specific actions on your “To Do” list?
I started pretty organically. I began researching and experimenting how to improve my focus, memory, stamina, and mood. When my friends took notice, they started asking for advice. Voila! A business was born.
What was the most difficult part of starting or building your business? Were you surprised by it? How did you overcome it?
The hardest part of of building my business is simply doing it alone. There’s no one around to constantly bounce ideas off of. I’m fortunate to have support from friends and entrepreneurial groups, but ultimately, the choices lie with me. At my last company, I had a small team to whom I could delegate tasks. I overestimated the amount of work this would take, just doing the “small stuff”. How do I overcome it all? Think in small steps, outsource. I don’t have to know everything, I just have to know someone that does.
Name three main challenges you encounter on a weekly basis. How do you triumph them?
Whether it’s video production, content, or web development, my main problem is that I have a habit of delaying in order for things to be perfect. My new motto: Don’t let the perfect be the enemy of the good. Just ship it.
If you started all over again, what would you do differently this time?
Build in WordPress rather than SquareSpace! It will be a good platform for a year or so, but eventually I’ll have to transfer out. Wish I had known the limitations.
Do you ever feel alone in your journey as an independent professional? How do you cope with this feeling?
Absolutely. If I wanted to, I could spend the entire day Harry Potter style- in a cupboard under the stairs, and no one would be the wiser. That’s why it’s important for me to work from co-working spaces and join entrepreneurial group with other solo-founders. No matter what field they’re in, we’re generally all facing the same challenges.
What good sources do you use to learn more about best practices in your field of expertise?
Podcasts galore. I download free audiobooks from the local library.
How do you balance work and personal life?
I used to think I had to “earn” my fun through work. Now, after research (shout out to the book “Play“) I’ve learned that I need that time in order to make work, well… work! I schedule in workouts and downtime.
We asked Cat to recommend some of her top professional from her field as well from other fields of life. She was happy to share with us these talented professionals:
Peter Shallard, Business Psychologist
Jordan Gray, Relationship Coach
Rick Smith, Education Consultant
Avery Roth, Business Advisor
Gesche Haas, Entrepreneur and Business Adviser

See more of our blog recommendation here

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