This week’s featured professional is Liron Erel, the independent Destination Wedding Photographer behind Echoes & Wildhearts
Liron started his photography + filmmaking business 9 years ago and we were lucky to see his talent grows from the moment he started photography school up until now, when he recently became one of the teachers on that very school after establishing his brand as a leading photographer specialising in portraits, weddings, travel & lifestyle.
5 years ago, Liron’s personal goal was to build a destination wedding photography business and to see the world while capturing moments of love. It was a very clear goal, and today, although he is based in Israel, half of his work every year take place worldwide. In 2015 alone, his destination portfolio included weddings in England, Scotland, Italy, Switzerland, Netherlands, Sweden and Slovenia.
“1. Getting inquires from the wrong clients – those who just heard I’m a good photographer but never really had a deep look into my work. I’m unable to control that but what I can do, and do every day – is make sure that my online presence, i.e website, FB and IG represent exactly the kind of work I’m interested in doing and the kind of clients I wish to work with.
2. Balancing between office work (emails, culling and editing, meetings and cat videos) and the actual shooting work- Solved by being as efficient as I can be, always looking for new tools to speed up the process in order to minimize all the non-shooting work and make enough time for the good fun stuff.
3. WORKING TOO MUCH- It’s hard to say no to work but sometimes you just have to, otherwise you’ll forget why you love what you do. It’s a constant struggle and I am always looking for that sweet spot.”